KickCity as an Event platform
KickCity is an existing event platform that focuses on community building and social interactions. Funded by angels and founders, KickCity has been bootstrapped for the past 1.5 years. The company has built revolutionary products for the event space and its currently generating revenue.
KickCity and Blockchain Technology
KickCity is building a decentralized reward-based event marketing protocol on blockchain. Having worked with many event organizers, it became obvious that their biggest problem is selling tickets or getting registration. Project is solving this problem by creating incentives. Rewarding anyone to promote events. This simply means that users can invite their friends and when their friends buy tickets, they earn Tokens (Cryptocurrency), while the user who bought ticket gets a kind of cash back — motivation to buy more tickets on KickCity platform. KCY tokens can be used to buy tickets on the platform and can also be converted to FIAT.
KickCity subsequently creates employment by giving everyone the opportunity to earn. Basically, we share marketing budget among users instead of mining user-data like existing platforms (Facebook, Google CPA adds).
KCY tokens will be the fuel of KickCity incentive based protocol for event marketing. Any user can earn KCY tokens by inviting friends to take a specific action (buy ticket or register). Once this goal is achieved, the user gets rewarded with KCY tokens while his friends get rewarded with a kind of cash back — a motivation to continue using KickCity platform. Users can spend the tokens within the platform to buy tickets or receive extra value determined by our partners. KCY token has direct liquidity to ETH and BNT through BNT. KickCity is running on Bancor protocols which provides liquidity. This is very important as not all end users know how to trade in the exchanges but would love to convert their token to FIAT.
Event organizers (vendors) specify the number of KCY tokens that can be used for event promotion. They have the freedom to allocate a total number of tokens which can be shared among users after marketing campaign or allocates a specific number of KCY tokens a user can earn for each successful invitation. Vendors can buy KCY tokens in exchange. Most event vendors do not know how cryptocurrency exchanges operate. For this reason, we allow vendors to allocated a percentage of his revenue from ticket sales for incentive based marketing. KickCity allocated KCY tokens to such events and retains the FIAT revenue.
Achievements Worth Mentioning
- Y CombinatorStartup School — learnt a lot about product building;
- Microsoft BootcampHelsinki ;
- Grant from NewCo& Government of Helsinki;
- Angel investment;
- Project is generating revenue.